About Always Love Strong

Always Love Strong is a daily choice in living and loving to your highest potential. It is a reminder that life is short, but love conquers all hardships. In the midst of my family’s greatest hardship yet, my Dad, John, came up with this simple, but profound concept.

When we were considering catchy phrases to put on coozies for his 1st Annual party with friends and family to celebrate his continued battle against ALS in 2022, I wanted to boldly mark "F*CK ALS” on anything I could brand. My sweet Dad decided that Always Love Strong better fit his new-found outlook on life, and the rest is history.

We encourage everyone to revel in life’s small moments, show kindness to yourself and to others, and to Always Love Strong… whatever that looks like for you.